Wednesday Has Rhythm

In a world that often prioritizes productivity over presence, the PrepPulse Wednesday at Pas Normal Hq stands as a testament to balance. It's not about performance metrics or quarterly goals; it's about connection—to nature, to colleagues, and to oneself. A quiet ritual that reinforces rhythm over rush, and the value of moving forward without always needing to measure how far.

We were intrigued by Pas PrepPulse Wednesday—an unusual pause in the middle of the workweek. Wanting to understand what really happens out there, we asked the people behind it to share their perspective: not in numbers or plans, but in moods, sensations, and lived moments.

“In essence, it is quite simple. Every Wednesday during the winter months, the calendar is blocked for a couple of hours so all employees can join a ride outside. Mostly on gravel, with the occasional road ride thrown in.

The office rides are a momentary displacement of internal hierarchies. A welcome opportunity to connect beyond catch-ups and Teams messages. For some, it’s the exact motivation they need to get (back) into riding. For others, it’s a rare chance to ride outdoors in daylight during a time when Copenhagen is completely dark by the time most people leave their desks. What’s shared by everyone is the anticipation. How the office is buzzing on Wednesdays. Lunch is served extra early—you need time to digest before the 1 PM roll-out. Music blasting in the dressing rooms. People discussing tyre pressure, chain wax, the route, and what to wear. Not a word about deadlines, reports, sales numbers, or meetings.

It continues out on the trails and paths north of Copenhagen. Conversations start, pause, and pick up again. Rocks chattering on downtubes and flicking from tyres. There’s a rhythm—varying in tempo—that unifies us. Some roll off the front for an extra loop, while others take shortcuts. Perceived effort varies wildly during the office ride. One person’s recovery pace feels like threshold to the rider in front. But we all end up back at the office. Shower. Back to work, with a fresh reminder of what Pas Normal Studios is all about.”

Martin Thimes, Head of Content & Communication at Pas Normal Studios