MAFC approaches football as the last truly global vernaculars through which to read the post-millennium zeitgeist. In the age of hyperreality, where signifiers drift freely into new symbolic territories, football becomes a space where subcultures dissolve into the mainstream and the hypermediated mainstream simultaneously refracts into infinite new subcultural expressions.

MAFC is the ultimate borderland: a constant tension between global capital and local folklore, lingo and body language, grace and misconduct, truth and fiction.