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organic pulse
Body music for your running journey
As the holidays approached, we couldn’t resist introducing you to Lono Brazil III and his inspiring world of creativity, wellness, and movement. At the heart of his vision is Cosmos Juice Tomigaya, a delightful juice stand in Tokyo’s vibrant Shibuya district. Open since May 2023, Cosmos Juice serves organic, seasonal, and pesticide-free juices, quickly becoming a favorite among health-conscious locals and travelers.
More than a juice stand, Cosmos embodies a lifestyle of simplicity, balance, and connection. It’s a welcoming space for runners, music lovers, and anyone seeking nourishment for body and soul. To celebrate this harmony, Lono also created a one-hour body music playlist, designed to elevate your runs with energizing beats and soulful rhythms
Q&A SPOTLIGHT:
LONO3
MENTAL ATHLETIC: You have lived in different cities in your life, how important were connectors such as music and running?
Lono Brazil III: Through music, you get to see people's taste and their lifestyles. It's a great tool to communicate beyond running.
Running allows you to connect with almost everyone in the world. With the two, the world is in your hands. How you use it is key.
MA: Do you combine your greatest passions in life with Paramount Running?
LB3: I certainly believe so. Paramount Running is where everything I love comes together—movement, music, and the energy of connecting with others. It’s a platform that reflects my values and the things that truly make me feel alive. There’s nothing quite like the ultimate feeling of having both your passions in sync and on point. It’s a rare balance that fuels everything I do.
MA: Cosmos Juice Tomigaya brings joy only by seeing it, how did you come up with the idea of creating such a place?
LB3: Try less and keep it real! We serve anyone and everyone who cares to choose to eat/drink healthily. I let the rest happen organically.
MA: What is your perfect day?
LB3: Finished a run, had some juice, and ready to hit a club party with friends.
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