Parallels of Innovation and Design

A conversation between Alaska Alaska and the On Team behind LightSpray™.

In an exchange between the On Team behind LightSpray™ and London based  design studio Alaska Alaska, the focus is on collaboration and creative freedom.  Rather than getting stuck in perfectionism, experimentation and the possibility to fail  inform innovative thinking today.

Exploring the notion between technological progress  and cultural value, Zeitung Magazine invites to a conversation highlighting the  process instead of the product. For this editorial, Swiss photography-duo Cyriane  Rawyler and Johanna Bommer shot On’s LightSpray™ robotics in Zurich – where a  shoe is produced in minutes, with almost no human intervention.