MAAP and Mental Athletic join forces on a limited-edition collection that rides the line between technical cycling kit and off-bike apparel.

The collaboration explores and propels the unprecedented acid era cycling is now entering, taking an active part in a shift in the way the bike is seen, worn and understood.
It pushes back against a world built for seamlessness, with its algorithmic palettes, frictionless identities and quiet flattening of everything into something instantly legible. Performance gets a wider definition here. Physical commitment, image, attitude and experimentation share the same road.

Shot in New York City, the campaign thrives on friction: the precision of technical clothing set loose in the city's unpredictable sprawl. Against its visual noise, electric greens, corrosive yellows and synthetic magentas do more than make the body visible. They make it impossible to ignore.

The lineup follows the same duality. On the bike, the technical capsule centres on the Pro Air Jersey 3.0 in short and long sleeves, the Team Bib Evo Cargo bibs, a Mesh Short Sleeve Tee and a brand-new Lightweight Vest. Off the bike, a curated selection of hoodies, tees, caps, socks and accessories keeps the conversation going.