Your Cozy
Heaven

New Balance’s Paris outpost redefines essentials: a stripped-back mid-century core, punctuated by vivid art, dynamic sound systems, and the subtle aroma of natural candles.Le GAZ coffee bar fuels this collaborative energy, bridging performance and everyday life in a space that epitomizes pure design, timeless, uncompromising innovation, and unwavering everyday comfort.

Stepping into New Balance’s Paris residence feels like entering an oasis of thoughtful design and understated hospitality. Part refined home, part creative hub, it radiates warmth that perfectly captures the brand’s ethos: the harmonious intersection of sport performance and everyday comfort.

At the entrance, guests encounter a bar staffed by Cafe Le GAZ, the New York based coffee place known for its artisanal brews. From that first sip, it’s clear that every detail has been chosen to echo New Balance’s dedication to quality and craftsmanship—elements that extend beyond footwear to encompass a broader lifestyle.

Inside, the décor tells a layered story. A foundation of mid-century furniture is complemented by select pieces from emerging designers Dean Edmond’s, Simon Dupety, and Jeanne Tresvaux, merging timeless silhouettes with fresh perspectives. Plush rugs anchor each seating area, creating cozy conversation nooks that encourage you to linger, while a subtle palette of textiles and woods imparts a welcoming warmth.

In contrast, the artwork punctuates the space with bold, modern energy. An array of pieces by Jazz Grant, Alfie Kungu, Jimmy Hyde, Peter Mcrury, Jacob Rochester, This is Byron, Eska, Deniz Bedir, Ruby Bankhead, and Tanguy Bourhis line the walls, adding bursts of color and inventive forms. These contemporary statements stand in playful dialogue with the classic furniture, underscoring New Balance’s willingness to bridge heritage and innovation.

An assortment of handcrafted sound systems by HARK Paris threads another layer into the experience—music, reverberating through each room, underscores the brand’s belief that creativity and performance thrive in tandem. Much like New Balance’s footwear, these audio installations balance precision engineering with an easy elegance that enriches the everyday.

Small but meaningful details complete the tapestry: custom ceramics adorned with the iconic “NB” logo, natural candles that imbue rooms with a soft glow, and thoughtful layouts that invite both movement and reflection. Each element seems to illustrate how New Balance envisions lifestyle—an interplay of functional performance, considered design, and personal well-being.

In the end, this Paris residence is more than a showcase. It’s a living, breathing environment where coffee connoisseurs, design enthusiasts, and art lovers can find common ground. New Balance’s commitment to timeless quality and progressive thinking resonates in every corner, revealing a brand unafraid to embrace tradition while always reaching for what’s next.